Rob McGavin from Boundary Bend Estate discusses olive oil sales in America
Listen here to Rob McGavin discuss olive oil sales in America Source: ABC News | Duration: 4min 40secRead more.
To win over younger generations of customers comes down to one thing — telling the truth
Boundary Bend has started selling products targeted at Millennials (otherwise known as Generation Y) in the United States who have a high disposable income. The estate’s Rob McGavin said market research showed word of mouth was key to growing a reputation in the market. “How the product looks and feels both in terms of bottle […]Read more.
Save the Mediterranean for cruising; immerse yourself in local olive oils
Tough Industry – Exports Rising – New Approach – Consumers’ Choice Australians sometimes don’t know the blessings in their own backyard. The irony of our Mediterranean label-snobbery is evident in what happens to the 5 to 10 per cent of local olive oil that doesn’t make it as extra virgin.”It’s exported in bulk to the […]Read more.
Gold for Cobram Estate at Olive Japan 2015
MELBOURNE April 20, 2015– Cobram Estate has been awarded with 7 Gold Medals and 2 Silver Medals at the OLIVE JAPAN International Extra Virgin Olive Oil Competition 2015 held at GALERIA Futako Tamagawa RISE. The OLIVE JAPAN International Extra Virgin Olive Oil Competition is one of the premier olive oil competitions in the world, bringing together the highest standards of […]Read more.
RESULTS ARE IN: COBRAM ESTATE THE WORLD’S BEST
New York, April 16, 2015 — Cobram Estate, Australia’s most awarded Extra Virgin olive oil producer, has been judged the world’s best olive oil for the third year in succession with another massive medal haul at this year’s New York International Olive Oil Competition (NYIOOC). Following on from the 2013 and 2014 NYIOOC awards, Cobram […]Read more.